AI agents: Advertising
What each Advertising agent does, an example, the monthly effect and payback.
- Ad Creative Generation
Generates ads for segments and hypotheses for quick tests.
Payback 2-4 months - Media Planning and Budget
Builds a media plan and budget allocation across channels with a forecast.
Payback 4-5 months - A/B Tests and Optimization
Plans and analyzes A/B tests for creatives, audiences, and pages.
Payback 4-5 months - Ad Account Management
Helps manage campaigns in Meta/Google/TikTok: bids, audiences, expense control.
Payback 4-6 months